U.S. Food Policy Blog Discusses Eggs Branded with Disney Characters

The U.S. Food Policy blog has posted a response to the announcement that Disney Food, Health & Beauty would begin marketing a line of “farm fresh” eggs branded with a rotating cast of cartoon characters. According to Disney Food, the available products will include Large, Extra Large, 18-pack Large, Disney Cage Free, and Disney Organic eggs, all produced by hens raised without hormones, steroids or antibiotics and fed Eggland’s Best patented feed containing “healthy grains, canola oil, and an all-natural supplement of rice bran, alfalfa, sea kelp, and vitamin E.” But the marketing plan has drawn criticism from one blog contributor, who blamed the egg supplier for furthering “the agrarian myth that people’s food is coming from an idealistic farm with a red barn” and who questioned the motives behind Disney’s foray into food marketing. “I side with Marion Nestle on the point that kids don’t need special ‘kid-friendly’ foods to eat,” stated the writer. “Should we be inundating kids with more advertising? Campaign for a Commercial-Free Childhood would say no. I would argue that this contributes to more disconnect between people and food culture.” See U.S. Food Policy Blog, April 3, 2009.