White Chocolate Content Challenged in Putative Class Action

A consumer has alleged that Snack Innovations Inc.’s Drizzilicious rice cakes are advertised as containing white chocolate but only contain “imitation flavoring.” Morrison v. Snack Innovations Inc., No. 19-1238 (S.D.N.Y., filed February 8, 2019). The complaint asserts that “white chocolate,” by U.S. regulations, contains cocoa butter, dairy ingredients and sweetener, including 20 percent cocoa butter and 3.5 percent milk fat by weight. “The imitation white chocolate in the Products do not have cocoa butter or milk fat as required, and instead have other cheap confectionary ingredients to imitate the taste of white chocolate.” The plaintiff alleges fraud and violations of New York consumer-protection statutes and seeks class certification, damages, corrective advertising and attorney’s fees.