AriZona Teas’ “No Preservatives” Claim Misleads Consumers, Lawsuit Alleges
Three consumers have filed a putative class action alleging that Arizona Beverage Co.’s teas, energy drinks and fruit juices are misleadingly marketed as containing “no preservatives” despite containing citric and ascorbic acids. Kubilius v. Arizona Beverage Co., No. 18-9075 (S.D.N.Y., filed October 3, 2018). The plaintiffs assert that they paid a premium for the products believing them to be preservative-free but later discovered that the products contain citric and ascorbic acid, which allegedly “serve as preservatives by functioning as sequestrants, removing compounds and elements from their environment so as to slow the degradation of food and beverages.” The complaint also cites a declaration from a food scientist who asserts that “while citric acid and ascorbic acid can also be employed by a manufacturer that intends to impart taste, a greater quantity of these substances is required to impart taste than to preserve foods and beverages. … Even if imparting taste is Defendant’s primary motivation for including these acids, this subjective motivation has no bearing on their objective functioning.” For alleged violations of New York and California consumer-protection statutes, breach of express warranties and fraud, the plaintiffs seek class certification, damages, restitution, injunctions and attorney’s fees.