British Ad Standards Authority Puts Stop to PETA “Meat Kills” Campaign

The U.K.’s Advertising Standards Authority has reportedly banned an advertising campaign launched by People for the Ethical Treatment of Animals (PETA), fearing that it would cause some readers to infer that eating meat causes swine flu. The ad stated in bold letters “Meat Kills: Go Vegetarian” and contained repeating background lines of text that said, “E. Coli, Mad Cow, Swine Flu, MRSA.” The “Swine Flu” font was highlighted and made the disease more prominent. The advertising authority apparently determined that the ad was spreading “undue fear and distress” about swine flu. Other PETA ads have also reportedly caused controversy in Great Britain. See MarketingWeek.co.uk, October 14, 2009.