Confectioners Join Advertising Initiative Modeled after CFBAI

The Council of Better Business Bureaus (CBBB) and the National
Confectioners Association have announced the Children’s Confection
Advertising Initiative (CCAI), “a new self-regulatory initiative that
promotes responsible advertising to children.” Modeled after the
Children’s Food and Beverage Advertising Initiative (CFBAI), which
includes six major confectioners, CCAI asks participating companies
not to advertise to children younger than age 12 or in schools from
pre-kindergarten through sixth grade. Six candy companies have already
pledged to abide by CCAI advertising rules.

As Federal Trade Commission (FTC) Chair Edith Ramirez remarked,
“This new initiative is a welcome addition to the CBBB’s existing Children’s
Food and Beverage Advertising Initiative and represents the type
of self-regulatory solution the FTC has long advocated. The commitment
by six confectionery companies to refrain from advertising in elementary
schools and in media targeted at children is a positive step. I also hope
that this new partnership with the National Confectioners Association
will encourage other smaller candy companies to participate.” See CBBB
Press Release and FTC Press Release, March 16, 2016.

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