Whole Foods Oatmeal Hides Sugar Content, Plaintiff Alleges

A consumer has filed a putative class action alleging Whole Foods Market Group Inc. lists “organic dehydrated cane juice solids” as an ingredient in its 365 Everyday Value instant oatmeal rather than “sugar.” Warren v. Whole Foods Mkt. Grp. Inc., No. 19-6448 (E.D.N.Y., filed November 15, 2019). “Consumers expect ingredients on a product to be declared by their common or usual name,” the complaint asserts. “Where an ingredient contains the term ‘juice,’ consumers expect that ingredient to be derived from a consumable fruit or vegetable.” The plaintiff seeks class certification, injunctive relief, damages and attorney’s fees for alleged negligent misrepresentation, fraud and breach of express warranty.