The United Kingdom has launched a public consultation on a proposal to restrict some types of advertising for foods high in fat, sugar and salt (HFSS). The consultation targets "volume-based price promotions of HFSS food and drink that encourage people to buy more than they need, for example, ‘buy one, get one free’ and free refills of sugary soft drinks" as well as ads placed at "main selling locations in stores, such as checkouts, aisle ends and store entrances." The government further seeks input on "which businesses, products and types of promotions should be included in the restrictions," "definitions for HFSS products, price promotions and locations in stores" and "how businesses can put this into practice and whether they will face any difficulties."
Category Archives Europe
The U.K. Advertising Standards Authority (ASA) has declined to take action against Bacardi-Martini Ltd. following a complaint that its television ad “was irresponsible because it encouraged immoderate drinking by implying that drinking should take place before and throughout a night out.” In its determination, ASA found that “a sealed bottle of Bacardi rum was shown on several occasions but none of the characters in the ad were shown actually serving or drinking the rum” until the group of characters reaches a bar. “The implication was that the group would drink some of the alcohol during their night out, but we noted that none of the characters shown in the ad seemed to be dancing, moving, or otherwise interacting with each other in a way suggestive of intoxication or excessive alcohol consumption at any point, including in the final scenes,” ASA ruled. “For those reasons we concluded that the ad did…
The European Food Safety Authority (EFSA) has released an opinion proposing a revision to tolerable intakes of per- and polyfluoroalykl substances (PFAS), which food packaging can contain. The authors reportedly observed high levels of PFAS in “meat and meat products” as well as “fish and other seafood.” In addition, PFAS was “detected in blood samples of almost all individuals assessed, demonstrating ubiquitous exposure.”
The European Food Safety Authority (EFSA) has issued a scientific opinion on "the occurrence and control of three parasites that may be transmitted via food, namely Cryptosporidium spp., Toxoplasma gondii, and Echinococcus spp.," which cause the diseases "cryptosporidiosis, toxoplasmosis, and alveolar echinococcosis (AE) and cystic echinococcosis (CE), respectively." EFSA identified "many gaps in our knowledge of food‐borne transmission of the three parasites" but suggested that "consumer preferences for raw, fresh produce may contribute to increasing the likelihood of infection." EFSA further noted that commercial washing of fresh produce, "particularly with the reuse of washwater, may spread localised contamination throughout a batch," resulting in contamination of ready-to-eat produce. EFSA also researched the prevalence of contamination in meat, finding that "consumer preferences for animals raised with access to outdoor conditions, for not freezing meat prior to consumption, and for eating meat raw or rare may increase the likelihood of exposure to infective…
The European Commission has issued a report on antibiotics and antimicrobial resistance that includes a section on Europeans' "attitudes towards the use of antibiotics on sick animals, and their awareness of the ban on using antibiotics to stimulate growth in farm animals." The report states that 56 percent of respondents believed that sick animals should be given antibiotics, while 35 percent told researchers that sick animals should not be treated with antibiotics. The majority of respondents—58 percent—did not know that the use of antibiotics to stimulate growth in farm animals is banned in the EU, which represents a drop by two percentage points since the same question was asked in a 2016 study.
The European Parliament has approved a ban on several types of single-use plastics that is reportedly expected to take effect by 2021. The ban will apply to plastic cutlery, plates, straws and drink stirrers, and the measure also calls for a reduction in plastic cups and other single-use plastic containers used for food and beverages. The United Kingdom will also reportedly target single-use plastics with a tax on plastics that contain less than 30 percent recycled material, with a tax on single-use plastic cups under consideration as well.
The U.K. Advertising Standards Authority (ASA) has upheld two complaints against Costa Coffee for a radio ad comparing the difficulty associated with the length of time for which an avocado is ripe—"sure, they'll be hard as rock for the first 18 days, three hours and 20 minutes, then they'll be ready to eat, for about 10 minutes, then they’ll go off"—to the ease of buying a breakfast sandwich at the coffee company's store locations. Two complainants argued to ASA that the ad "discouraged the selection of fresh fruit," and ASA agreed, finding that "comparisons between foods must not discourage the selection of options such as fresh fruit and fresh vegetables, which generally accepted dietary opinions recommended should form a greater part of the average diet." Upholding the complaints, ASA noted that, "although the ad was light-hearted, it nevertheless suggested avocados were a poor breakfast choice, and that a bacon roll…
England's Department of Health and Social Care has opened a consultation on whether the country should ban the sale of energy drinks to children. The consultation requests comments on (i) "what products should be included in any restrictions," (ii) "what age limit a ban should apply to," (iii) "whether sales of energy drinks from vending machines should be restricted" and (iv) "whether there are any changes that would be more appropriate than a ban on sales to children or that could be applied as well as a ban." The consultation cites the effects of sugar and caffeine on children as concerns triggering the proposed ban. Scotland, Wales and Northern Ireland would not be affected by any actions England takes pursuant to the consultation.
The U.K. Advertising Standards Authority (ASA) has declined to uphold a complaint arguing that Walkers Snacks targeted children under 16 with a product high in fat, salt or sugar by showing an advertisement for Doritos before YouTube videos. The complaint asserted that the “media or context” of the ad targeted children under 16, but ASA found that Walkers had taken “a range of steps to ensure that the ad was not targeted to children under the age of 16, using both age restrictions and interest based factors.” Walkers applied YouTube age-targeting restrictions by not approving the ad for families and instructing YouTube to show the ad to users logged into accounts with a self-reported age of 18 or older. “We understood from the complainant that the ad had been seen by an 8-year-old child who was not signed into YouTube, using a device used by both adults and children,” ASA…
The U.K. Advertising Standards Authority (ASA) has upheld the Obesity Health Alliance's complaints against advertisements for Kellogg Coco Pops Granola and a KFC milkshake. The organization asserted that both companies targeted ads for a product high in fat, salt or sugar (HFSS) to an audience under 16. The ad for Kellogg's Coco Pops Granola ran during a children's television show. Kellogg asserted that its granola is not an HFSS product, which ASA confirmed. "However, Coco Pops was a well-established brand, and Coco the Monkey, who was used to advertise all the products in the range, was also well-established as an equity brand character," ASA held. "We considered that many adults and children were likely to very strongly associate the Coco Pops brand and Coco the Monkey primarily with Coco Pops original cereal. At the time the ad was seen by the complainant Coco Pops original cereal was an HFSS product…
